ABOUT OUR SERVICES
Research, design and performance coaching at HCS-Afrika is never merely predictions, patterns, or data. It’s an art and a passion; our research is not just about the marketplace but also of the consumer as a person. When we design, it’s with the aim to develop practical solutions for real world social problems. Our coaching is designed to help clients become more self-aware, achieve the right balance between the heart and mind, change behaviors and reinvigorate them to take the actions that will yield the results they wanted.
Human-Centered Design
Human-centered design is a creative approach to problem solving and the backbone of our work at HCS-Afrika. It’s a process that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs.
We employ design thinking in our business practices to create innovative solutions that are more human-centered.
We work with communities to understand a challenge from their perspective and creatively solve it with their guidance and input. We have extensive expertise in Research, Marketing, and Design – allowing us to fashion our approach and solutions to specifically meet the challenge at hand.
Every project is unique, therefore we custom build our team, matching the right skills and team size to each challenge we address. Skills in our HCD toolkit include:
• Behavioral Insights
• Design Strategy and Management
• Design Thinking
• Qualitative and Design Research
• Market Research
• Measurement and Evaluation
Applied Research
Our Applied Research and consulting team connects clients to HCS-Afrika’s extensive workplace research to help them achieve organizational success. Our solutions are tailored to an organization’s specific goals.
We work closely with you whether it’s to tackle social challenges, introduce a product into new markets, or to attract top talent. Skills in our Applied Research Toolkit include:
• Research Design
• Concept Generation
• Interviewing
Mentoring, Coaching, Training
Performance coaching and mentoring, whether on business leaders or for overall staff are increasingly being recognized as important for essential career and leadership development.
We are particularly aware of how important it is for leaders to maximize their potential.
We also realize that young workers and new hires crave mentorship and therefore we offer mentorship programs to help employees at different stages of their careers. Skills in our Mentoring, Coaching, and Training toolkit include:
• One-to-one executive coaching.
• Performance Management
• Personal Development Planning
• Team Building
• Rapport-Building
Market Intelligence and Consumer Insight
HCS-Afrika’s market research approach begins with deep engagement with the customer and an insight into various industries. Our solutions are supported by our diverse yet extensive experience acquired over the years.
We offer solutions that address the unique challenges of our clients’ industry and business, and meet their needs in various markets.
Our market research and consumer insight solutions include field work, field research, and data collection solutions. Using a quantitative research approach, we can estimate our client’s market size, market segmentation, identify the drivers of brand recall, and understand the consumer usage and attitude, consumer behavior and purchase decisions.
At HCS-Afrika, we support your business by offering a comprehensive market intelligence and consumer insight services by defining your problem, proposing a research plan, preparing the research design and tools, collecting and analyzing the data, visualizing and communicating data using various advanced tools. Skills in our Market Intelligence and Consumer Insight toolkit include:
• User/Product Research
• Consumer Behavioral Research
• Brand Management
• Strategic Planning
• Competitive Analysis
